Design engineering
Ride Ads - Designed, and shipped it
Ads shouldn’t break the ride. We used thoughtful animations to keep it seamless then went beyond Figma where we couldn't envision it all, built it in code, and shipped.
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Product development
Thattime - Turn moments into memories
We helps you preserve meaningful moments as digital postcards. Customize with notes and messages, then share a unique link that brings memories back to life.
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Design engineering
Design update automation
Design update can be most annoying process ever, I replaced manual update with a webhook system that send real-time update from Figma to Slack, Confluence, etc,.
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Design experiment
Coupon Banner
91% uplift in CTR
27.38% pp uplift in purchase
I led a design experiment for an in-app coupon banner targeted at returning users and new users, whom we hypothesized to be more price-sensitive. By surfacing timely offers in a prominent banner, we aimed to turn their existing intent into completed orders. The winning variant delivered a 91% uplift in CTR and 27.38% uplift in purchase CVR versus control. This experiment became the starting point for a more systematic design-led growth experimentation practice at LINE MAN.
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Article
How a grasp of business concepts gives
designers a boost
This article will take you to explore the shift in nowadays world from the focus on a user-first approach to a business-first approach, and provide you how-to guide for not only surviving but navigating this evolving UX landscape by connecting the dots between design and business.
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